Average is boring. It doesn’t provoke. It doesn’t move. It doesn’t inspire. It doesn’t give goosebumps. Most people conform to average.
Skip safe and go for original.
I’m interested in how people think, what shapes culture, and what technology makes possible. When something catches my attention, I want to understand how it works and try to make it better.
I did that in finance for ten years: first in tech M&A at Deutsche Bank, then in software private equity at Hg, where I sat on the boards of several companies1234.
Over time, I started questioning how I wanted to live. That led me to leave finance and build businesses of my own. Since then, I’ve led the pre-launch of a digital assets infrastructure startup and ran WeScaleVentures.
Now I’m building an AI product around a question I keep coming back to: how do we make better decisions about our lives?
Average is boring. It doesn’t provoke. It doesn’t move. It doesn’t inspire. It doesn’t give goosebumps. Most people conform to average.
Skip safe and go for original.
Busyness no longer impresses. It’s merely a distraction from what matters most. The luxury of space to learn, create and connect is true affluence. To fill days with purpose and meaning rather than money alone. We prioritize what's important, not what keeps us busy.
The shortest distance between two points is a straight line. Yet life rarely provides straight lines. We welcome detours that bring new perspectives. We keep moving forward, simply differently than envisioned.
Progress via detours.
Avoid boring people. Avoid boring people.
It’s not a typo. Three words. Two meanings.
Life is a long game. Prioritizing long-term benefits over immediate rewards teaches us to see beyond discomfort. Every time we make that choice, our brain gets rewired. It makes the next decision easier. And when we do so day in day out, we get to a point where it’s no longer a decision at all. It becomes part of our identity.
Rules and norms make life orderly and safe. Yet conformity breeds mediocrity. We don't settle for whatever comes our way. We embrace the messy uncertainness of coloring outside the prescribed lines.
Life is meant to be lived by design, not by default.
There is energy within us. There is energy around us. We are attuned to sensing these frequencies - in people we meet, things we do, and spaces we’re in. When we encounter energy that aligns with our own, we feel its power. And that unlocks our deepest levels of vitality, connection and inspiration.
Sunsets are easy. We see them every day without having to go out of our way. Sunrises are rare. They demand extra effort to see them. Both happen every day. But only one is accessible to those who seek it.
We face decisions every day. But with some decisions, there is this little voice in our head that whispers: “it won’t work, it’s not for me, it’s a waste of time”. It’s usually right. But what if.. What if we say to ourselves: “I’ll do it anyway”. This is where the magic happens.
We’re curious. We question things. Even if considered a norm by others. To find the answers we seek, we look for insights in both ancient wisdom and the cutting edge. Yet we don't take what we find for granted. We test and experiment until we find something that works. Only then do we form our own answers. That’s how we grow.
Predictable is forgettable. Expected is ordinary.
A touch of unexpected creates memorable.
Potential expands far beyond the current perception of what’s achievable. When you set your sights on a goal that seems unattainable, something powerful happens. Your mind expands to accommodate this new vision of what's possible. And in that process, you develop the mindset and skills to make it real. Pursuing the impossible transforms you into the person capable of achieving it.
Impossible is just a matter of perspective.
When we see exceptional qualities in someone, we adopt them as our own and make them part of our identity. Permanently.
We believe in freedom from oppression, not freedom from obligation. We live in such a comfortable society that real obligation almost never arises. Our basic needs are taken care of. That means what each of us owes society is not clear. And there’s a real loss there, because that robs us of the satisfaction found in fulfilling our duties to each other. We all have a responsibility to give back.
— Sebastian Junger
Train every day.
Eat high-quality food.
Rest properly.
Consume mindfully.
Think critically.
Create abundantly.
Reflect often.
Connect deeply.
Seek meaning.
We’ve done things most would consider big. We worked with CEOs, sat on boards, moved billions and made headlines. We pushed ourselves, learned a lot and got rewarded for it. But we believe there’s more. The zone of excellence was not enough. Now we aim for the zone of genius, where we feel the most inspired to deliver our best and most impactful work.
Life is a stream of experiences, each engaging our senses in its own way. The most impactful ones are crafted with intention and care, with depth of consideration invested in every detail. When done right, they put us in a state of full immersion.
That's when we truly experience.
The best way to go about doing anything is to make it remarkable. Remarkable is when people make a remark. Nobody will stop on the side of the road for a cow. But they would, for a purple cow. Now that would cause a traffic jam.
to help
to smile
to forgive
to reach out
to compliment
to get up and dance
to stand up for what’s right
to serve yourself at the table
to enter the elevator
to release a hug
to give up
We believe in science. We trust logic. We act rationally. Yet we always leave room for magic. Even if just 1%. Because when it does appear, it reveals something far greater than we could have ever imagined.
Sound is energy in motion. When we truly listen, music touches deeply. An open mind allows sound to unlock areas of consciousness that are otherwise unreachable. We hold it sacred.
In silence, we reflect. In sound, we explore.
Nature's beauty lives in the details. Only by slowing down do they reveal themselves. As we attune to nature's frequency, our sensory perception heightens. Colors turn more vivid, scents grow stronger, and sound becomes clearer. Paying attention is how nature offers us its gift of inspiration and restoration.
Balance is timing, not intensity. It is not doing multiple tasks at 80%, but developing the skill of turning it on and turning it off. Sleep fully, then work intensely. Focus deeply, then relax completely. Give each phase your full attention. Balance is "when to" not "how to."
— James Clear
On rare occasions, we meet people who shift everything. They imprint in us something that profoundly changes our perspective. They don’t actively do it. In fact, they aren't even aware of the impact they make. We are grateful for these encounters. And hope that some days, we unknowingly do the same to others.
Our diverse life experiences allow us to draw connections that others may miss. We blend ideas from across disciplines, merging the unexpected to create fresh outcomes. Ones that combine passion and competence, curiosity and conviction, openness and discerning taste.
Slowing down creates clarity. It lets us observe our minds at work. We become aware of what shapes our thoughts and desires. We learn how to gain control over them. We react less and act with purpose. Our vision clears.
It's a constant practice.
Scale and size are well and good. But real influence comes from the depth of impact. We aim for our words and actions to positively affect those we touch. One person at a time.
Fear is a primal response. In moments we feel it, it’s intensely uncomfortable. Yet we act and endure. When we come out on the other side, we thrive on the realization that this supposedly bad thing was not bad at all. It was simply an opportunity to rise above.
We often chase what we don't have, forgetting to appreciate what we do have. Take a moment. Reflect. Say thank you. For the big things. And for the little things. Gratitude creates peace. It turns what we have into enough. And when we realize we have enough, we have everything.
with adventure
with kindness
with laughter
with purpose
with balance
with impact
with people
with nature
with health
with music
with travel
with color
with love
with art
Alone, we can do a lot. Together, we can do so much more. It’s when extraordinary people unite that what was once unachievable is suddenly within reach. A vision becomes an unstoppable force.
Events constantly unfold around us. They can be personal, cultural, historical or seasonal. Some think of them as any other day. We see something else. We see them as opportunities to do something we wouldn’t have the chance to do otherwise. A way to create an unforgettable mark in our life’s story.
We don’t ask “Who am I?”. We ask “Who am I becoming?”.
We are not defined by where we were born, but by where we are heading.
The act of drinking water through a straw from your backpack while dancing in the desert is something very few people will understand.
Happiness isn't something to pursue. It's what you already are.
It all begins with a choice. A choice of what to feed your mind.
Everything else follows.
This is one of the 37 entries from the bacha.xyz manifesto, our guiding life principles written with a poetic twist, designed to provoke, inspire and connect.
Things I’ve found worth keeping. You may find something useful too.